Open to the public from 17th–26th April, the HOKA Hub in Shoreditch is a space to connect, prepare, and celebrate everything running.
Built for runners, creators, and the wider community in the lead-up to race weekend, the Hub brings together product innovation, community energy, and experience-led events under one roof. Whether you’re getting race ready, supporting from the sidelines, dialing in your setup, or simply soaking up the atmosphere, this is your place to be.
Join us at 4 Chance Street, Shoreditch, E1 6JT, and explore a curated line-up of experiences across the week. From sweat testing and exclusive product trials to coffee, community moments, and limited-edition merch, the HOKA HUB is designed to bring people together through running.
Expect a rotating schedule of partner takeovers, interactive experiences, and opportunities to get involved throughout the week, all building towards an unforgettable race weekend in London.
📍 Location & Dates
4 Chance Street, Shoreditch, E1 6JT
Open to the public: 17th – 26th April
Opening Hours
Fri 17th: 12pm – 8pm
Sat 18th: 10am – 8pm
Sun 19th: 10am – 8pm
Mon 20th – Fri 24th: 12pm – 8pm
Sat 25th: 10am – 8pm
Sun 26th: 2pm – 9pm
What’s On (All Week)
Drop in anytime during opening hours to experience:
- AllPress Coffee bar (until 6pm)
- Exclusive HOKA merch
- HOKA Cielo FlyLab product testing
- Rotating Line-up of curated experiences
- HOKA race-day products available to purchase
Black Cab Fly & Ride
Grab a free taxi ride and post-marathon refreshments when you show your medal to one of our HOKA Fly & Ride Black Cabs. (Free 30 min taxi ride in London Underground Zones 1 & 2 if you show your London Marathon 2026 race medal).
Open Events
For the full schedule of events, including community runs, workshops, and special sessions, please visit the HOKA Hub Events Page below.
