Apr 
17
 to 
Apr 
25
FLYLAB - Cielo X1 3.0

10:00am–10:40AM

Lead with insight

Doing good in the world is an essential part of the culture at HOKA and Deckers

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

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Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

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About
Agenda
Venue
Register
Apr 
17
 to 
Apr 
25
FLYLAB - Cielo X1 3.0

Join us in Shoreditch and experience “Catch the Light” — an immersive performance challenge designed to activate your senses and elevate your race-week mindset.

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GET READY TO CATCH THE LIGHT AT THE FLYLAB 🚀

 

 

The final days before race day.

The energy builds. The focus sharpens.
This is where preparation becomes experience.

The FLYLAB is not just a space — it’s a new standard.

Designed at the intersection of performance and innovation, this is where movement meets discovery.

 

A place to test, feel, and push beyond expectations.

Whether you’re in your final stretch before the London Marathon, getting race ready, or simply stepping into the atmosphere, the FLYLAB invites you in.

Join us in Shoreditch and experience “Catch the Light” — an immersive performance challenge designed to activate your senses and elevate your race-week mindset.

 

Every detail has been crafted to prepare you for what’s ahead.


Come curious. Leave transformed ⚡

 

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🚀 The Experience — Catch the Light:

 

Step into a 30-minute immersive challenge where performance meets precision

Each session is designed as a focused, high-impact moment.
Registrations for specific time slots are available on site.



👉 What awaits you: 


- Immersive performance challenge 
- Exclusive Cielo X1 3.0 testing 
- Recovery and reset space 
- Free coffee 
- Limited and exclusive goodies for participants 



📅 Opening Hours:


Friday 17th: 12:00pm – 8:00pm
Saturday 18th: 10:00am – 8:00pm
Sunday 19th: 10:00am – 6:00pm
Monday 20th – Friday 24th: 12:00pm – 8:00pm
Saturday 25th: 10:00am – 8:00pm



📍Address:


4 Chance Street, Shoreditch, E1 6JT



🚀 Join the Challenge:


Secure your spot and be among the first to experience "Catch the Light".


Discover the full weekly program on the HUB page.

 

Note: Each experience lasts approximately 30 minutes. Photos and videos may be taken during the event. If you prefer not to appear, please inform our staff on site.

Enhance your user experience and build brand equity with your design vernacular.

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LOCATION

Join us in Shoreditch and experience “Catch the Light” — an immersive performance challenge designed to activate your senses and elevate your race-week mindset.

FOLLOW US ON SOCIAL MEDIA

@HOKA_EU

 

#LETSFLYLONDON

Please RSVP via the button below and encourage all members of your party to sign up. Availability is subject to demand and tickets are on a first come first serve basis.

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WELCOME TO PARIS

PRINT CLUB LONDON

Instore we'll have a live printing unit, where you can choose from three bespoke artworks, to print on a tote bag and/or HOKA t shirt

Enhance your user experience and build brand equity with your design vernacular.

HOKA STORE LAUNCH 

INSTORE WE'LL HAVE A LIVE PRINTING UNIT, WHERE YOU CAN CHOOSE FROM THREE BESPOKE ARTWORKS, TO PRINT ON A TOTE BAG AND/OR HOKA T-SHIRT

CEO, Art Director, Creative Director, co-Founder

ARTIST

Geo is a London based Illustrator, who works with a blend of references such as comic books...

....computer game characters, and pop culture using mixed media, all rooted in doodling.

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GEO LAW

Geo is a London based Illustrator, who works with a blend of references such as comic books, computer game characters, and pop culture using mixed media, all rooted in doodling

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HOKA ARTWORK

Geo created three pieces of artwork inspired by the joy of running

Get ready to dance to your MA(ch)X to a band that will blow your HOKA socks off

Enhance your user experience and build brand equity with your design vernacular. 

Enhance your user experience and build brand equity with your design vernacular.

HOKA Experts, to help you Fly further

We'll see you in

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HOKA Athletes

ATHLETE

Hayden Hawks

US

ATHLETE

Thibaut Garrivier

FRANCE

Athlete

Sylvain Cachard

FRANCE

ATHLETE


Emily Schmitz

GERMANY

ATHLETE

Dani Moreno

US

Agenda

8:30 - 9:00

Keynote

Participants arrive.

9:00

Lunch

Morning run starts.

10:00 - 11:00

Keynote

Free breakfast for participants. 

11:00

Happy Hour

Event finishes.

#LETSFLYLONDON

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© 2025 I Deckers Brands

Register Now

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