May 
1
 to 
May 
2
SPEEDGOAT 7 QUEST - ZUGSPITZ ULTRA TRAIL by UTMB

10:00am–10:40AM

Lead with insight

Doing good in the world is an essential part of the culture at HOKA and Deckers

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

12 pm

Welcome and Introductions

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Jun 
18
 - 
20
12:00pm
 - 
4:00pm
About
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May 
1
 to 
May 
2
SPEEDGOAT 7 QUEST - ZUGSPITZ ULTRA TRAIL by UTMB

Runners, get ready to take flight with the new HOKA Speedgoat 7. For the release of our iconic shoe, we go on a tour across Europe to rally communities and see who can grab the GOAT Status.

Register Now →
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SPEEDGOAT 7 QUEST  ZUGSPITZ by UTMB

Welcome to the next stop of the European Speedgoat Tour.

 


Runners, we’re coming to ZUGSPITZ by UTMB, from June 18th to 20th with an unsanctioned, unmatched, and absolutely uncompromising challenge.

We’re setting up our own HOKA Speedgoat basecamp, bringing together grit, endurance, and community energy in a unique running challenge.

 


🎯 YOUR MISSION:


🏃 Run as many loops as you can.
💥 Show us what you're made of.
🐐 Be crowned the GOAT of ZUGSPITZ.

 


Top runners will also have the chance to earn their spot for the Speedgoat Quest Finals in Annecy, where they’ll compete in a proper Backyard Ultra run.


👉 EVENT DETAILS:


📍Location:


Ultra Trail Village

Richard-Strauss-Platz

GARMISCH-PARTENKIRCHEN 


📅 Dates:
June 18–20


⏱️ EVENT FORMAT:

 
🏃| Open Challenge

Thursday: 12pm - 07:00pm

Friday: 10:00am – 8:00pm

Saturday: 08:00am – 04:00pm

 
- Run as many loops as possible.
- Set your pace, choose your strategy, test the Speedgoat 7, and push your limits.


✨ ALL-DAY EXPERIENCE:

 


👟 HOKA Product Trials
Test the Speedgoat 7 directly on the loop.

A valid physical passport or ID card will be required at check-in as a guarantee.

 


💧 Runner Services
Recovery, hydration, and fueling available throughout the day.

 


🛍 Product Experience Zone
Discover the full HOKA trail range.

 


🧘 Chill Zone
Hang out, connect with the community, and recharge.


🚀 JOIN THE QUEST:

 

Sign up to take part and become the next Speedgoat contender.

Check out the next stop of the tour on our HUB page.


 
*Note: Some timings may change closer to the event. Updated details will be shared with everyone who has registered their interest.

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Venue

Welcome to the next stop of the European Speedgoat Tour!

NEXT STOP OF THE EUROPEAN SPEEDGOAT TOUR:

 

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MEET JAMES, HOKA RUN CLUB LEADER

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JAMES EGGLETON 

HOKA RUN CLUB LEADER 

James rediscovered his love for running in 2018 when his wife signed him up to the London Marathon, and he’s not looked back since!


From Parkruns to Ultra Marathons, running buggy adventures with his daughter to trail runs with his dog, it’s safe to say James likes running!


“I am an advocate for running and the power it has to make us feel good, both physically and mentally. It doesn’t matter how fast or how far you go, it’s matter that you ran at all!”
Leading our HOKA Run Club from our Covent Garden store has been a dream come true for him, having long been a fan of the brand. His favourite shoes (if he had to choose) are the Mafate Speed 4, Clifton 9 and Mach 6.


“The run club is a great way of embodying the Fly Human Fly spirit here at HOKA. Every week we are lucky enough to welcome fans and newcomers alike to try on our shoes, meet like-minded people and even some of our elite athletes! If you’re nervous, you don’t need to be, we’re a friendly, welcoming group who always run together!”


And when he’s not leading our run club he can be found on the trails of Epping Forest training towards his ultimate goal of running UTMB!

RUN CLUB STANDARD

Inclusivity

HOKA events welcome individuals of all backgrounds, abilities, gender, ages and identities.​
Discrimination or harassment of any kind will not be tolerated.

Event Conduct

Be respectful and considerate of fellow participants, staff and volunteers.​
Follow event-specific guidelines.​
No littering – please dispose of trash in designated areas.​
​

Event Registration

​
Participants are encouraged to RSVP beforehand via Splash​
https://eu-events.hoka.com/hokalondonflagshipstoreopening ​
Walk ups are welcome at most events however you will still need to register via Splash that, we have a QR code available in the store.

Bags & Changing Rooms

If you can, please come ready to run.​
We understand this is not always possible and do have one changing room located upstairs on the shop floor.​
There are lockers in the community space for those with bags/ whilst we are out on the run the space will be closed off to ensure your belonging are safe, however this is still at your own risk

Footwear Try-ons

Every run club there is a range of different HOKA trainers for you to try for the 5k.​
The HOKA Fly Team members will be happy to help you find the right pair for you.​
These are handed out on a first come first serve basis, so arrive on time to ensure you get to try some on.​
At the end of each run, please hand them back to the Fly Team.​
​

Feedback

​
We value your feedback and encourage you to report any safety concerns or incidents to our event staff. If you wear test HOKA Product during this event, please provide feedback here: https://survey2.medallia.eu/?Xzwap2-HOKARunClub

HOKA STORE LAUNCH 

PRINT CLUB LONDON are a studio dedicated to promoting creative talent and the craft of screen printinG.


INSTORE WE'LL HAVE A LIVE MOBILE PRINTING UNIT. WHERE YOU CAN CHOOSE FROM THREE BESPOKE ARTWORKS, FROM LOCAL LONDON ARTISTS, TO PRINT ON TOTE BAGS OR HOKA T-SHIRTS.   

CEO, Art Director, Creative Director, co-Founder

ARTIST

                                            Geo Law

LIVE MUSIC ...

Enhance your user experience and build brand equity with your design vernacular. 

Enhance your user experience and build brand equity with your design vernacular.

We'll see you in

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HOKA Athletes

ATHLETE

Hayden Hawks

US

ATHLETE

Thibaut Garrivier

FRANCE

Athlete

Sylvain Cachard

FRANCE

ATHLETE


Emily Schmitz

GERMANY

ATHLETE

Dani Moreno

US

Agenda

8:30 - 9:00

Keynote

Participants arrive.

9:00

Lunch

Morning run starts.

10:00 - 11:00

Keynote

Free breakfast for participants. 

11:00

Happy Hour

Event finishes.

Follow us on social media

@HOKA_EU



#FLYHUMANFLY

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© 2026 Deckers Brands

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