James rediscovered his love for running in 2018 when his wife signed him up to the London Marathon, and he’s not looked back since!
From Parkruns to Ultra Marathons, running buggy adventures with his daughter to trail runs with his dog, it’s safe to say James likes running!
“I am an advocate for running and the power it has to make us feel good, both physically and mentally. It doesn’t matter how fast or how far you go, it’s matter that you ran at all!”
Leading our HOKA Run Club from our Covent Garden store has been a dream come true for him, having long been a fan of the brand. His favourite shoes (if he had to choose) are the Mafate Speed 4, Clifton 9 and Mach 6.
“The run club is a great way of embodying the Fly Human Fly spirit here at HOKA. Every week we are lucky enough to welcome fans and newcomers alike to try on our shoes, meet like-minded people and even some of our elite athletes! If you’re nervous, you don’t need to be, we’re a friendly, welcoming group who always run together!”
And when he’s not leading our run club he can be found on the trails of Epping Forest training towards his ultimate goal of running UTMB!
