May 
1
 to 
May 
2
ROTTERDAM MARATHON SHAKEOUT RUN

10:00am–10:40AM

Lead with insight

Doing good in the world is an essential part of the culture at HOKA and Deckers

Speaker

Hadley Mullin

SENIOR MANAGING DIRECTOR

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

12 pm

Welcome and Introductions

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About
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April 
11 
2026
 |  
10:00
ROTTERDAM MARATHON SHAKEOUT RUN

Runners, get ready to start the Rotterdam Marathon weekend in style. Join us in a 5km shakeout run - led by Wolly - to prepare yourself for race day.


Let's fly Rotterdam!

Register Now →
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LET'S SHAKEOUT

This 5KM run at an easy pace is all about shaking out your legs and getting into the right mindset for the marathon. Let's fly!


Start Location:
YG Studios, Lijnbaan 31, 3012 EK, Rotterdam

 

Finish Location:
The Usual, Westblaak 1--14, 3012 KL, Rotterdam

 

Program
10:00 – Welcome & check-in
10:30 – Start of the 5KM shakeout run (easy pace)
11:15 – Finish at The Usual (HOKA Hub) with drinks & pastries
12:00 – End of run & start of the Pre-Reset Program. 

 

After the run, we’ll transition into a Pre-Reset Program at The Usual, designed to get you fully race-ready. Expect a series of sessions including yoga, meditation, and a fuel & hydration talk—everything you need to feel fresh, focused, and prepared for race day.

 

No need to worry about your belongings—all items will be transported from YG Studios to The Usual while you run.

 

Expect good vibes, easy miles, and a strong community feel.

Sign up now and start your marathon weekend the right way.

 

Let's fly Rotterdam


HOKA, Wolly, AM CLUB CC, The Usual & YG Studios


Venue

LET'S FLY ROTTERDAM

MEET JAMES, HOKA RUN CLUB LEADER

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JAMES EGGLETON 

HOKA RUN CLUB LEADER 

James rediscovered his love for running in 2018 when his wife signed him up to the London Marathon, and he’s not looked back since!


From Parkruns to Ultra Marathons, running buggy adventures with his daughter to trail runs with his dog, it’s safe to say James likes running!


“I am an advocate for running and the power it has to make us feel good, both physically and mentally. It doesn’t matter how fast or how far you go, it’s matter that you ran at all!”
Leading our HOKA Run Club from our Covent Garden store has been a dream come true for him, having long been a fan of the brand. His favourite shoes (if he had to choose) are the Mafate Speed 4, Clifton 9 and Mach 6.


“The run club is a great way of embodying the Fly Human Fly spirit here at HOKA. Every week we are lucky enough to welcome fans and newcomers alike to try on our shoes, meet like-minded people and even some of our elite athletes! If you’re nervous, you don’t need to be, we’re a friendly, welcoming group who always run together!”


And when he’s not leading our run club he can be found on the trails of Epping Forest training towards his ultimate goal of running UTMB!

RUN CLUB STANDARD

Inclusivity

HOKA events welcome individuals of all backgrounds, abilities, gender, ages and identities.​
Discrimination or harassment of any kind will not be tolerated.

Event Conduct

Be respectful and considerate of fellow participants, staff and volunteers.​
Follow event-specific guidelines.​
No littering – please dispose of trash in designated areas.​
​

Event Registration

​
Participants are encouraged to RSVP beforehand via Splash​
https://eu-events.hoka.com/hokalondonflagshipstoreopening ​
Walk ups are welcome at most events however you will still need to register via Splash that, we have a QR code available in the store.

Bags & Changing Rooms

If you can, please come ready to run.​
We understand this is not always possible and do have one changing room located upstairs on the shop floor.​
There are lockers in the community space for those with bags/ whilst we are out on the run the space will be closed off to ensure your belonging are safe, however this is still at your own risk

Footwear Try-ons

Every run club there is a range of different HOKA trainers for you to try for the 5k.​
The HOKA Fly Team members will be happy to help you find the right pair for you.​
These are handed out on a first come first serve basis, so arrive on time to ensure you get to try some on.​
At the end of each run, please hand them back to the Fly Team.​
​

Feedback

​
We value your feedback and encourage you to report any safety concerns or incidents to our event staff. If you wear test HOKA Product during this event, please provide feedback here: https://survey2.medallia.eu/?Xzwap2-HOKARunClub

HOKA STORE LAUNCH 

PRINT CLUB LONDON are a studio dedicated to promoting creative talent and the craft of screen printinG.


INSTORE WE'LL HAVE A LIVE MOBILE PRINTING UNIT. WHERE YOU CAN CHOOSE FROM THREE BESPOKE ARTWORKS, FROM LOCAL LONDON ARTISTS, TO PRINT ON TOTE BAGS OR HOKA T-SHIRTS.   

CEO, Art Director, Creative Director, co-Founder

ARTIST

                                            Geo Law

LIVE MUSIC ...

Enhance your user experience and build brand equity with your design vernacular. 

Enhance your user experience and build brand equity with your design vernacular.

We'll see you in

The Final Countdown!
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The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

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HOKA Athletes

ATHLETE

Hayden Hawks

US

ATHLETE

Thibaut Garrivier

FRANCE

Athlete

Sylvain Cachard

FRANCE

ATHLETE


Emily Schmitz

GERMANY

ATHLETE

Dani Moreno

US

Agenda

8:30 - 9:00

Keynote

Participants arrive.

9:00

Lunch

Morning run starts.

10:00 - 11:00

Keynote

Free breakfast for participants. 

11:00

Happy Hour

Event finishes.

Follow us on social media

@HOKA_EU



#FLYHUMANFLY

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© 2026 Deckers Brands

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