A true icon of trail running, Ludo is admired not only for his exceptional performances but also for his authenticity, humility, and unique personality.
HOKA is proud to host this special evening in his honour—and the drinks are on us!
Join us at the HOKA Base Camp, located on the terrace of Folie Douce Hotels, for an unforgettable celebration. Relive some of Ludo's most memorable moments, discover never-before-seen footage, and hear the stories behind his remarkable journey.
The event is free, but registration is required.
IMPORTANT NOTES:
- Drinks will be available throughout the event, including Ludo's signature cocktail and a selection of soft drinks.
- In the event of bad weather, the celebration will move indoors to Club 1969 at Folie Douce Hotels.
- The hotel's restaurant will remain open if you wish to enjoy dinner after the event.
📋 Please refer to the timetable below for full event details.
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GOOD TO KNOW:
📸 Photos and videos will be taken during the event.
⏳ Registration is on a first-come, first-served basis.
🎯 Capacity is limited.
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Sign up to take part of the activation during the week on our HUB page.
*Note: Some timings may change closer to the event. Updated details will be shared with everyone who has registered their interest.
Ludovic Pommeret, "Ludo" is one of the world's most accomplished ultratrail runners, renowned for his longevity, resilience, and mastery of ultra-trail running. Winner of the 2016 UTMB, 2021 Diagonale des Fous, 2022 TDS, and three-time Hardrock 100 champion (2024–2026), he continues to redefine elite performance at 53 years old. A pioneering HOKA athlete since 2009, Ludo has played a key role in the brand's journey while inspiring trail runners worldwide with his humility, experience, and relentless pursuit of excellence.
